2025-11-25 13:11:55

Britain has officially gone barking mad for Christmas, after new research revealed UK pet parents are preparing to shower their pups with a staggering £382 million worth of festive gifts this year – overtaking spending on friends, cousins, and uncles.

Turns out dogs aren’t just part of the family anymore – they are the family, muscling their way into second place in the national spending hierarchy, just behind immediate relatives and miles ahead of pals.

Warburtons have revealed the Crum-PET Bed – a limited-edition dog bed shaped like a giant crumpet, priced at £20-£25.

And judging by the numbers, pups across the UK are about to live like furry monarchs.

London tops the spend-fest at £31.70 per dog, with Glasgow (£30.30) and Bath/Manchester (£27.70) snapping closely at their heels.

Spare a tear for Wrexham’s under-gifted hounds, whose stockings limp in at a humble £13.10.

Breed bias is very real, too.

Beagles are officially Britain’s most spoiled dogs, with 95 per cent of owners buying gifts for them. Rottweilers, meanwhile, get presents less often – but when they do, they’re basically handed the keys to the kingdom, averaging a whopping £34.40 per gift.

And forget Christmas being a once-a-year splurge.

Nearly three-quarters of owners celebrate their dog’s birthday, and almost a third mark their “gotcha day,” Halloween, or Easter with presents.

Because nothing says “seasonal joy” like a Dachshund dressed as a pumpkin receiving biscuits shaped like ghosts.

With more than half of Brits declaring their dog the true boss of the house, Warburtons’ Jonathan Warburton sums up the nation’s mood: “If humans get crumpet-soft luxury, why shouldn’t the dog?”

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