2026-05-12 07:01:48
Britain could be facing an “itch epidemic” after a study found more than eight in 10 women suffer irritation after shaving their pubic area.
Research involving 2,000 women revealed 86 per cent have been left battling uncomfortable symptoms including itchy skin, rashes and painful irritation after grooming “down there”.
More than half said itching was their biggest complaint, while 37 per cent reported suffering rashes.
The problem appears particularly severe among younger women, with 81 per cent of Gen Z respondents admitting post-shave irritation affects their mood throughout the day.
Some confessed the urge to scratch had struck in deeply awkward situations, including at work, during exercise and even on public transport.
The study found 41 per cent had desperately wanted to scratch while exercising, while 44 per cent experienced the same problem at work.
Shockingly, half of those surveyed admitted they use the exact same razor on their pubic area as they do on the rest of their body.
Now influencer and presenter GK Barry has stepped in to tackle the taboo after being appointed Gillette Venus’ “Chief Pubic Officer”.
She took to the streets of Shoreditch, London, to quiz women about their grooming routines and encourage more open conversations about intimate shaving struggles.
GK Barry said: “I’m buzzing to be Venus’ Chief Pubic Officer – what a role! Queens, we’re all doing it and we all know that post-shave itch feeling so it’s time to do something about it and enter our smooth era.
“I’m a pretty open book, but even for me, chatting about what happens down there can feel intimidating but it shouldn’t have to.
“I’m genuinely obsessed with the new Venus range and the difference it has made – my pubes say thank you! Give it a go gals – it’s giving smooth.”
Experts say pubic skin is far more delicate than the rest of the body and requires products specifically designed for the area.
Serena Gosling, Senior Brand Manager at Gillette Venus, said: “We are so excited to be teaming up with our Queen GK to help normalise the conversation around pubic shaving.
“For years, women have had to settle for shaving products that are not designed with their pubic area in mind, leading to discomfort, itch and irritation.
“We’re asking women to demand more for down there and use a razor specifically designed for the thicker hair and thinner skin of the intimate area.”
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