2026-06-10 13:02:30

Morrisons has started the rollout of its AI-powered shopping trolleys.

The supermarket chain previously announced an overhaul of its shopping trolleys, and customers at Morrisons’ Riversway store in Preston, England, have recently been assessing the new technology.

The trolleys have been fitted with some cutting-edge technological features, including touchscreens, sensors, built-in scales and cameras.

These features are designed to identify products as shoppers place them in their trolley. However, some social media users have been quick to cast doubt on the technology and whether it’s really necessary for a supermarket chain in the UK.

One Reddit user said: “So what happens when they find themselves in the local river or canal?”

Another Reddit user wrote: “Trolleys with tablets on that will be left outside? Sure none of them will get stolen.”

The AI-powered trolleys are already widely used in the US, in stores such as Coles and Sprout. However, Morrisons is the first UK supermarket chain to adopt the AI technology.

Gordon Macpherson, the productivity director of Morrisons, said in September: “We’re constantly looking for ways to bring innovation to the weekly shop to enhance the experience for our customers, and the cutting-edge technology of Caper Carts brings the best of digital and physical retail together in-store.

“We’re excited about bringing the first fully-integrated AI-powered trolleys in the UK to a first store soon, and look forward to testing customer response and building understanding of how the technology works within the Morrisons store estate.”

The innovative trolleys are supplied by the US firm Instacart.

David McIntosh, the chief connected stores officer at Instacart, previously said: “As we continue to expand internationally, we’re thrilled to partner with Morrisons to bring Caper Carts to the UK for the first time.

“Shopping is no longer solely online or in-store – it’s a hybrid of both – and Caper Carts offer a seamless way to combine the convenience and personalisation of e-commerce with the inspiration and discovery that happens in physical stores.

“Retailers like Morrisons are transforming the in-store shopping experience with new technologies such as Caper Carts that help customers shop faster, easier and in more inspiring ways while deepening loyalty along the way.”

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